Leading online marketing campaign strategies to increase customer acquisition, engagement and retention.
Overview
This Degree digital marketer (integrated degree) apprenticeship standard will provide you with a level 6, integrated degree qualification. This apprenticeship standard was approved on the 22/06/2018 and typically takes 36 months to complete. However, it is important to note that the duration of the apprenticeship standard stated does not include the End-Point Assessment period.
What the course covers
The purpose of this apprenticeship standard is to provide the training, knowledge and skills to excel in digital marketing leadership. The primary role will be to lead on the creation and execution of a creative digital marketing strategy. You will recognise and respond to business opportunities and customer needs through a range of digital channels, such as social media, email and websites.
You will use creativity and innovative ideas to produce exciting, interesting and engaging marketing campaigns. The digital content produced is often part of a wider marketing strategy; thus you will typically work with a wider team of marketing specialists. Digital marketing involves applying the four marketing principles (product, price, place and promotion) to your campaign with the organisation’s goals as the top priority.
Upon completion of the apprenticeship, you will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing. You will also be eligible for accreditation through the Chartered Institute for IT who will even recognise this apprenticeship for entry onto the register of IT Technicians confirming level 3 competence in the Skills Framework for the Information Age (SFIA).
Careers and jobs associated
- Digital Marketing Executive
- Digital Marketing Account Manager
- Digital and Social Media Executive
- Digital Marketing Campaign Manager
- Social Media Specialist
- Content Marketing Executive
- Search Engine Optimisation Executive
Visit the digital marketer (integrated degree) apprenticeship standard, on the Institute for Apprenticeships site, to find further information on skills and knowledge learnt, assessment methods and more.
