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Marketing Manager

Responsible for the marketing strategy and operations of their organisation.

Overview

This Higher marketing manager apprenticeship standard will provide you with a level 6, non-degree qualification qualification. This apprenticeship standard was approved on the 24/09/2018 and typically takes 24 months to complete. However, it is important to note that the duration of the apprenticeship standard stated does not include the End-Point Assessment period.

What the course covers

A marketing manager runs a marketing team, either in a marketing agency or as part of an in-house marketing department of a business. Marketing is essential to business across all industries, as it is how brands build awareness of their identity and encourage sales. Although, marketing is not always related to sales and can have the aim of promoting a message or idea, rather than a product.

Marketing managers are in charge of the marketing strategy; they design and develop a plan for how a business is going to market itself. As an apprentice, you will learn how to oversee a budget, how to plan and implement a campaign, and how to track the progress of marketing activity to report back to senior management. You will develop leadership and strategic thinking skills, to guarantee that all marketing assistant and executives are carrying out marketing activities that align with the brands’ requirements and objectives.

To be a marketing manager, you will need high levels of creativity and innovative thinking, and have the drive to produce unique and exciting work. Some of your key responsibilities will include delivering data and evidence-driven decision making, tracking and reporting on sales and marketing, overseeing a range of creative marketing channels and establishing marketing goals for the team.

Careers and jobs associated

  • Marketing Manager
  • Marketing and Communications Manager
  • Corporate Communications Manager
  • Product/Proposition Manager
  • Insight/Innovations Manager

Visit the marketing manager apprenticeship standard, on the Institute for Apprenticeships site, to find further information on skills and knowledge learnt, assessment methods and more.

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