Brief overview of the vacancy role

Are you looking to launch a career in marketing? Do you enjoy writing and being creative? If so, our Digital Marketing Apprenticeship will get you off to a flying start.

Vacancy Description

Job Responsibility:

Plan, run and Implement campaigns across multiple social media platforms for clients or the business including, social, email, paid and organic. Daily Management of All Social Channels.

Analyse the success of all digital content, using tools such as, Google Analytics, Social Media Insights, Email marketing analytics and other appropriate analytic dashboards Access to all dashboards to manage metrics from actions taken.

Maintain a professional relationship with clients and deal with direct enquiries via social media, email, and telephone. Reporting interaction and escalations to Sales manager.

Manage and maintain company or client websites with innovative, creative content that attracts an audience, including creation of blog new pages and landing pages. Updating marketing and brand across all digital mediums.

Conduct market and competitor research and analyse trends and use the findings to influence future campaigns, implement new technologies and/or content. Sales analysis in conjustion with sales managers actions.

Evaluate the success of marketing campaigns, including forecasting and return on investment Monthly reporting on actions.

Plan and manage SEO for company or client’s websites using keywords and phrases, on page, off page and link building We managed both our own and our customers SEO and this would fall under this new role.

Work cohesively with other departments to have a multichannel / team approach to the marketing efforts. Standard day to day activities.

Write all copy for the business, maintaining brand guidelines and tone of voice of the business In conjunction with our Sales Manager.

Design all content for campaigns, keeping within brand guidelines In conjunction with our Sales Manager.

Desired personal Qualities

The company require a bright, enthusiastic and hardworking individual with a genuine desire to learn and to build a career. The company are looking for someone with a positive, highly self-motivating, can-do attitude and who isn’t afraid to ask questions.

Future Prospects

Ongoing Training

Training to be provided

“CORE MODULES

Marketing Principles
Develop an understanding of the range of digital marketing principles, strategies and techniques.
Key Topics:
– Customer engagement and market segmentation
– Customer lifecycle
– Digital and Social Media Strategies
– Exploiting real-time information
– Digital marketing campaigns

Digital Marketing Business Principles
Develop an understanding of search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and how these can work together.
Key Topics:
– Security levels necessary to protect data
– Digital etiquette
– Customer Relationship Management systems
– Understand the differences between all the major digital and social media platforms
– Plan digital content based on audience needs
– How a digital marketing team works in a business environment

Principles of Coding
Develop knowledge in the range of concepts, approaches, software languages and techniques that are applicable to Principles of Coding.
Key Topics:
– Compatibility of code on different platforms
– Components involved in web development
– Hosting and serving
– Search Engines
– How local (cookies) or session data storage is utilised
– Programming languages and how they apply to building digital products (html/javascript)

Google Analytics IQ
Develop knowledge to be proficient in Google Analytics and be effective at leveraging Google Analytics within their organisations.
Key Topics:
– Layout, reporting, campaign and conversion tracking
– Data collection, setup and configuration
– Analysis tools and techniques
– Advanced marketing tool”

Product

Digital Marketer Apprenticeship L3

Expected duration

16

Paid hours per week

40

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