Spread awareness of your company or organisation
Careers fairs are beneficial in spreading awareness of who you are as a business, and what you do. Whether or not everyone at the careers fair will be interested in applying for an apprenticeship or job with you, it’s still valuable to introduce people to your business and widen your engagement.
You can sell your brand and convince graduates or apprentices why they might want to come and work for you. It’s easy for people to be attracted to larger, more well-known companies like the BBC or Google so small businesses offering excellent apprenticeship schemes often get overlooked. By attending a careers fair as a smaller business looking to recruit apprentices, you can show individuals face-to-face the benefits of working in your organisation.