Tips for Advertising Apprenticeships in 2023: A Guide for Employers

Written by Nicola Wylie

Apprenticeships are a crucial aspect of the UK job market, providing a wealth of benefits for both employers and budding apprentices seeking to kickstart their careers. As businesses face an increasing demand for skilled workers, apprenticeships offer a practical solution to bridge the skills gap and nurture fresh talent. In this blog, we’ll explore the best practices for advertising apprenticeships and attracting the finest candidates to your organisation.


The Importance of Apprenticeships

Apprenticeships play a vital role in the UK’s economic landscape. By offering structured on-the-job and off-the-job training and development, they enable employers to cultivate a capable and loyal workforce while addressing the need for specific skill sets. Studies have shown that 78% of businesses employing apprentices experience increased productivity and efficiency, making it a win-win situation for employers and the economy alike.

Apprentices bring a fresh perspective to your business. They are enthusiastic and eager to learn, providing employers with a new recruit who is malleable and willing to take direction. By expanding and upskilling your workforce through apprenticeships, you can take your business to the next level. So, why not join the 86% of employers who took advantage of apprenticeships to help them develop skills relevant to their organisation?


Tips for Advertising Apprenticeships

Here are our top tips to ensure that your organisation is attracting the best candidates to help boost your workforce.


Identify the Target Audience

Before your business begins its recruitment drive, it’s essential to decide on your target audience. Start by carefully considering the specific industry you operate in and the unique demands of the apprenticeship role you aim to fill.

Beyond the industry, delve into the core qualities you seek in an apprentice. Are you looking for candidates with strong problem-solving skills, creativity, or a passion for innovation? Identifying these key traits will help you craft a job description that appeals directly to the type of candidates you want to attract.

Remember, the more specific and targeted your approach, the higher the chances of attracting candidates who are genuinely passionate about your industry and eager to contribute their skills and enthusiasm to your organisation.


Use Clear, Understandable Language

For many of your candidates, this will be the first time they are applying for a job out of school. It is, therefore, necessary to word your advertisement in such a way that it is clear, concise and understandable by all candidates.

The job description should describe exactly what the role entails, the job responsibilities of the successful candidate, and the type of candidate you are looking for. Keep it simple and avoid any corporate jargon that candidates are unlikely to understand.


Be Inclusive

When advertising apprenticeships, inclusivity is paramount for creating a diverse and equitable workforce. Incorporating inclusive language in your job advertisements demonstrates your company’s commitment to embracing candidates from all backgrounds. Follow these essential tips:

  • Gender-Neutral Language: Use inclusive pronouns like “they,” and “their,” and avoid gendered terms to appeal to all genders.
  • Equal Opportunities: Clearly state that your apprenticeship programme welcomes candidates from diverse backgrounds, irrespective of age, race, ethnicity, disability, or socioeconomic status.
  • Skills and Qualities: Emphasise essential skills rather than rigid qualifications, encouraging a broader range of applicants.
  • Check for Bias: Review your job advert to eliminate unconscious biases that may discourage certain individuals from applying.
  • Inclusive Workplace: Highlight inclusive policies and support networks to showcase your commitment to an inclusive work environment.

By adopting inclusive language, you’ll attract a diverse pool of candidates and create a workplace where everyone feels valued and respected. 

Need help? Use trusted Job Application Inclusivity Screening services to align your job advertisements with best practices for inclusivity.


Consider Essential Requirements and Qualifications

Take into account the educational background and experience level you are open to. While some apprenticeships may require a certain level of prior education or training, others might welcome motivated individuals seeking their first professional opportunity. By defining these parameters, you can focus your advertising efforts on the right audience. In turn, this will increase the likelihood of finding the perfect fit for your apprenticeship position.


Highlight What You Can Do For Them

As with any relationship, it goes both ways. So it is important to also communicate what your organisation can do for its apprentices. Consider how your organisation can help candidates develop both personally and professionally. What sets you apart from the competition? Here are a few points to consider:

  • Networking opportunities
  • Competitive salary
  • Career progression
  • Employee benefits
  • Training and development opportunities
  • Perks, such as subsidised lunches, gym memberships, etc.

When employee satisfaction is high, your organisation is much more likely to attract and retain top-quality talent. 


Detail Career Progression and Job Security

One of the key points mentioned above is career progression. Therefore, make your apprenticeship opportunity even more enticing by highlighting the career progression and job security it offers. Showcase the long-term benefits to attract ambitious candidates seeking stable growth:

  • Career Growth – Clearly outline advancement opportunities within your organisation. Demonstrate your commitment to nurturing talent and providing a clear career trajectory.
  • Skill Development – Emphasise the comprehensive training and skill-building apprentices will receive. These valuable skills not only benefit their current role but also open doors to future career opportunities.
  • Job Security – Address the stability apprentices can expect within your company. Reassure them that their commitment will be rewarded with a secure and promising future.


Partnering with Educational Institutions

Strengthen your talent pipeline by partnering with local schools, colleges, and training providers. Such collaborations offer access to diverse talent pools and demonstrate your commitment to nurturing the next generation of skilled workers. Establishing effective communication channels with educational institutions can significantly enhance the recruitment process.

Learn more about Finding Training Providers


Advertise on Trusted Apprenticeship Sites

And finally, where should you advertise your apprenticeship? We recommend advertising apprenticeships on trusted apprenticeship sites like Employing an Apprentice. 

At Employing an Apprentice, we offer support and guidance for employers in a whole range of areas. This includes topics such as the benefits of employing an apprentice, how to access funding, finding an apprentice training provider, End Point Assessments, and much, much more. 

If you’re ready to begin your recruitment drive, you can advertise your vacancy on our specialised apprenticeship jobs board today.

For more information, email us at or give us a call at 0345 872 4501. We’d be more than happy to offer guidance on advertising your apprenticeship roles with us.

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Last Updated: Thursday August 17 2023
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